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AI Search + GEO · specialist practice

Be the source answer engines can understand and cite.

AI search does not replace SEO fundamentals. We make sure AI crawlers can reach and read your site, your answers are clear and useful, and your facts are confirmed by credible sources elsewhere, then track where you appear and why.

GEO + AI visibilityIllustrative

Trace the answer to its source

Answer surfacesChatGPTPerplexityClaudeGoogleSame prompt set
01Version the question
P-017 · v1.2 · en-GB

“What should I compare when choosing a hiking daypack?”

Model + date recordedRepeatable test conditions
02Save the answer + citationsPerplexity

Compare capacity, fit, carrying comfort and the conditions you hike in [1][2]

[1] Independent gear guide[2] Manufacturer fit reference
Illustrative answer excerpt
03Find the source gap

No clear fit reference

Owned page lacks a concise, sourced explanation

04Make a testable change

Add a referenced fit guide

Visible summary, named sources, updated date

Retest the same prompt
Illustrative sample · Not client data or a performance claim

Illustrative operating view. Sample figures and trend show the format, not client performance.

AI Search + GEO · operating viewEvidence current
01Tracked buyer prompts200· weekly
02Citation share18.6%· +3.4
03Uncited owned pages42· ranked
04Bot access conflicts3· P0
Evidence → priority → shipped change

What the practice owns

From what we find to what your team ships.

The work is detailed enough for your specialists and clear enough for your CMO. It feeds the same priority list as every other part of your organic programme.

01 / what we own

Technical eligibility

Search and AI crawlers must be able to reach the right pages, and rendering, canonicals and indexing still decide what can be retrieved.

02 / what we own

Pages that answer

Pages are built around real buyer questions, accurate product facts, useful evidence and passages that can be quoted on their own, with no artificial GEO tricks.

03 / what we own

Brand facts and outside sources

Consistent brand facts and credible external references help answer engines understand who the company is and when it is relevant.

04 / what we own

Citation tracking

An agreed set of buyer questions is checked for mentions, cited sources, competitors and accuracy, and for the pages most likely to raise your share of answers.

What you can inspect

Every output is written for the people who ship.

Each one carries the evidence, the priority, an owner and the next decision, so your team can act without translating consultant language.

01 / output
AI-search baseline

The questions, engines, brand mentions, citations and competitor share, recorded the same way every time.

02 / output
Citation opportunity map

Missing sources, weak pages and authority gaps ranked by buyer importance.

03 / output
Answer-engine readout

What changed, which sources were used and what to fix next.

Tools in context

The tools we use, and where we use them.

These are the platforms we work in day to day. They are not endorsements or client logos.

Google SearchSearch ConsolePerplexityClaudeSemrushGoogle Analytics

Practice questions

Clear answers about this practice.

What is included, what is scoped separately and who does the implementation.

Can you guarantee a ChatGPT or AI Overview citation?

No one controls a third-party answer. The wider engagement carries our promise: 30% more organic users in three months, or we pay you $1,000, against a verified trailing 28-day baseline.

Do we need special AI-only pages?

Usually not. The best opportunities often improve pages for users and search together. New answer resources are created only when the buyer question deserves one.

What about llms.txt?

We can maintain one as an optional extra, but we do not treat it as something that moves Google rankings or citations. SEO foundations, accessible pages and useful evidence come first.

No long pitch deck required

Turn AI search from a trend into a tracked outcome.

Start with the AI-search baseline. We will show the prompts that matter, the pages losing citation share and the next work most likely to move it.