When
1M+ monthly organic users across multiple brands or markets, regulated content, acquisitions in-flight or a portfolio the market treats as a benchmark.
SEO Agency Plans · Enterprise
Organic leadership for complex portfolios, answerable to the board.
Enterprise covers multi-brand portfolios, regulated categories, acquisitions, unusual data environments and board-level accountability. Each engagement is scoped from how your organisation is structured, so it starts with organisational design.
Current band1M+ organic users / mo · multi-brand or regulated
CadenceBoard-governed · quarterly review · continuous ship
Target+30% / 3 months
ENTERPRISE · organisational designBOARD CYCLE
Programme charter
Bespoke operating design for complex portfolios.
Brand A · US
1.8M
governed
Brand B · EU8
1.2M
consolidating
Brand C · APAC
640K
expanding
Brand D · MEA
310K
regulated
Governance
Board scorecard · quarterly
Named leadership
VP · Director · Programme lead
As cited on
Search Engine Land
CourseraLogos show where our team has worked or been cited.
Who Enterprise is for
Enough senior depth to move your numbers.
Plans are sized by search complexity, production capacity and business ambition. Traffic band is a useful guide, but your main bottleneck decides which plan fits.
What changes
We set out who owns what across brands, markets and functions, and tie it all to one programme that reports to the board.
When to move up
Enterprise is the top plan. We scope extensions when the structure changes: mergers, divestitures, new geographies or new regulation.
How Enterprise starts
Organisational design comes before the roadmap.
Enterprise engagements start with three weeks of organisational discovery. We define ownership, reporting lines, who decides what and the standard of evidence before any editorial or technical work ships.
Explore each chapter
Chapter 01 · Organisational discovery
Ownership, authority and evidence standards, defined.
Three weeks reconciling brand, market, function and legal accountability into one operating chart. Named owners, escalation paths and decision authority are recorded before roadmap work begins.
Exact scope
Everything Enterprise covers, under one owner.
Strategy, technical SEO, content and GEO, authority and reporting, with a clear line where the retainer ends and production begins.
01Weekly
Executive leadership
- Named VP + Director + Programme Lead
- Board scorecard maintained quarterly
- Weekly steering with business owners
- Legal and regulatory liaison per brand
02Continuous
Portfolio standards
- Shared platform standards and structured-data rules
- Minimum rendering and performance standards across brands
- Evidence requirements for each regulated category
- Named exceptions to the standards, each with a recorded reason
03Programmatic
Multi-brand content, GEO & authority
- Category thesis and AI answer plan for each brand
- Regulated editorial workflow with legal sign-off
- Digital PR planned around the categories you mean to lead
- Localisation quality controls per market
04Rolling
Governance, measurement & risk
- Portfolio dashboards with per-brand attribution
- Risk register with owners and mitigations
- Log of structural changes such as M&A and replatforming
- Release documentation ready for independent audit
The first 90 days
What you can inspect, and in which week.
Each phase ends with something you can check. The roadmap changes when the results do; the owner and the checks stay the same.
- 01Wk 01-03
Organisational discovery
Agree who owns what, who decides and what counts as evidence, and set it out on one ownership chart.
What you receiveOwnership chart · v1 - 02Wk 04-08
Governance & standards
Deliver the board scorecard, the portfolio standards charter and a risk register for each brand.
What you receiveBoard scorecard + standards charter - 03Wk 09-20
Portfolio releases
Each brand adopts the standards, and editorial, technical, authority and GEO work ship against them.
What you receivePortfolio release ledger - 04Wk 21-26
Quarterly board review
We review each brand's promise tracker, the risk register and next quarter's portfolio plan with the board.
What you receiveQuarterly board pack
Example deliverables
You see the work before we explain it.
Each example shows one document we use to make decisions. Live versions use your own data, shared only with your approval.
01board-governed
Ownership chart
One page showing who is accountable across brands, markets, functions and legal, with named owners, escalation paths and who decides what. Every later decision refers back to it.
02quarterly
Board scorecard
Each brand's promise tracker, the portfolio risk register and the log of structural changes, readable by the board and by the teams who report to it.
03living document
Portfolio standards charter
Shared platform standards, structured-data rules, minimum rendering standards and named exceptions. Every brand's releases must meet it.
ToolchainGA4Search ConsoleBigQueryAhrefsSemrushScreaming FrogPageSpeedNotionLinearJiraLookerDatadog
Working with your team
We join your team and build on what it already knows.
SEO Legendary runs the analysis and coordinates the specialists. Your team supplies what only it knows: the product, the customers and how things get built.
VP of Organic (Legendary)
Accountable to the board across brands and markets. Owns the portfolio scorecard and the log of structural changes.
Director of Organic (Legendary)
Owns the standards charter, the category thesis as adapted for each brand, and the technical, editorial, authority and GEO specialists.
Programme Lead (Legendary)
Runs the weekly work, release approvals, dependencies between brands and the steering meetings.
Executive sponsor (you)
Chairs the quarterly board review. Owns commercial priority and cross-brand trade-offs.
From decision to release
- 01Data checkedSEO Legendary
- 02Priority approvedBusiness owner
- 03Specification shippedDelivery team
- 04Result reviewedShared review
How we measure
Every metric keeps its own meaning.
The monthly review reports visibility, delivery, visitor behaviour and commercial results separately, so no blended score can hide what actually changed.
Portfolio visibility
Share of voice by brand and market, ranking URLs on standard templates, and AI answer citations for each named set of questions.
Standards adherence
How closely each brand follows the platform, structured-data and rendering standards, with every exception logged and reviewed.
Governance
Weekly steering minutes, quarterly board packs and the reason for every exception, all ready for audit.
Behaviour
Qualified sessions and engaged users per brand and priority template, with defined attribution windows.
Outcome
Organic users vs baseline per brand plus downstream commercial events, never blended into a portfolio headline.
Risk
Portfolio risk register covering regulatory change, replatforming, M&A, key-person risk and algorithm updates, each with a named mitigation.
30%
Our promise
Our promise
30% more organic users in three months, or we pay you $1,000, against a verified trailing 28-day baseline.
We measure it against a verified trailing 28-day baseline on the same analytics scope.
Baseline
Verified once
Measurement
Same scope
Period
Three months
Missed target
$1,000 payment
What the retainer covers
The retainer buys specialists. Production is priced separately.
It covers senior ownership, specialist expertise, tools and reporting. Writing, outreach and other production are never folded into a marked-up quota.
Included in Enterprise
Bespoke · scoped to your organisation
Enterprise is scoped from your ownership chart. The fee reflects programme size, number of brands and regulatory exposure, and structural change (M&A, replatforming, new geographies) is planned as scheduled work.
- One accountable operator
- You own the roadmaps and data
- We pay you $1,000 if the 30% three-month milestone is missed
Scaled separately
Production follows the roadmap.
Writing, design, development, translation, outreach, placements and high-volume production can go to your team or to an SEO Legendary team, scoped separately.
- No forced production bundle
- No fixed quota of deliverables
- Scope expands only after the priority is clear
| Criterion | One hire | SEO Legendary |
|---|---|---|
| Ownership | Needs an experienced manager to prioritise and unblock. | Named operator owns the roadmap and follow-through. |
| Depth | Usually strongest in one discipline. | Technical, editorial, authority and GEO specialists, deployed where the main bottleneck is. |
| Ramp | Recruitment, notice period, then learning how your company works. | Baseline in week one; roadmap and first release follow. |
| Continuity | Context sits with one employee. | You own the records; the team keeps the knowledge. |
| Commercial | VP of Organic + Director + Programme Lead headcount | Bespoke · scoped to your organisation |
An in-house team can become the better long-term choice once the programme works, the permanent roles are clear and someone can manage them.
Plan questions
The details a CMO needs before the call.
You should be able to judge scope, limits and when to move up a plan without a forty-slide proposal.
A single-discipline service fixes one problem on its own. Enterprise orders technical, editorial, authority and AI-answer work around whatever is actually holding organic growth back, and one accountable operator makes the trade-offs.
Request a free review
Request an Enterprise scoping conversation.
We look at your organic traffic, how much your team can ship and what is holding growth back, then recommend Enterprise or something narrower.