Data · original research
Build the evidence others want to cite.
Research, benchmarks and category data should give others something to reference, not decorative statistics.
Illustrative operating view. Sample figures show the format, not client performance.
How we publish research
Research you can check before you cite it.
Every study states its method, sample, date and limitations before the headline.
AI Overviews Citation Patterns
A study of 5,000 buyer-intent queries across 12 industries, and how often AI Overviews cite a page ranking in the classic top 10.
GEO vs Classic Rank: A Correlation Study
We compare classic Google rankings with Share of Model across five AI engines, and find the strongest evidence yet that GEO is a distinct skill from SEO.
Core Web Vitals & Ranking (2026)
The LCP, INP and CLS thresholds that actually correlate with ranking gains in 2026 field data, and the numbers behind Google's official guidance.
No long pitch deck required
Have a data story worth making citable?
Bring the dataset or the research question. We will tell you whether it is worth publishing as a reference study.