When
300K-1M monthly organic users, multiple markets or properties, programmatic templates at real volume and coordination costs starting to outweigh output.
SEO Agency Plans · Scale
Set shared standards across markets, sites and programmes, and keep local judgement.
Scale is for organisations with meaningful search traffic across several markets, sites or programmes, where shared standards and local judgement both matter and neither can be given up.
Current band300K-1M organic users / mo
CadenceWeekly ship · 30-day review
Target+30% / 3 months
SCALE COMMAND · portfolioROLLING 90
Programme view
Markets, properties and shared standards.
US
412K
+22%
EU
268K
+18%
IN
196K
+34%
AE
84K
+41%
Governance
Standards
Shared
Release
Governed
Local judgment
Preserved
As cited on
Search Engine Land
CourseraLogos show where our team has worked or been cited.
Who Scale is for
Enough senior depth to move your numbers.
Plans are sized by search complexity, production capacity and business ambition. Traffic band is a useful guide, but your main bottleneck decides which plan fits.
What changes
We bring in shared standards, agreed release dates and tracking for every market, while local teams keep their editorial and commercial judgement.
When to move up
Portfolio design, a regulated category or acquisitions mean you need a bespoke organisational design. Enterprise is the next plan.
Scale, chapter by chapter
Shared standards, with room for local judgement.
Each chapter takes one risk of running many markets (inconsistent releases, drifting templates, uneven markets or unproven quality) and turns it into a document with a named owner.
Explore each chapter
Chapter 01 · Portfolio view
One programme view across markets and properties.
Every market, site and programme sits in one view, with shared metrics, named owners and release dates, so differences between markets are easy to spot.
Exact scope
Everything Scale covers, under one owner.
Strategy, technical SEO, content and GEO, authority and reporting, with a clear line where the retainer ends and production begins.
01Weekly
Portfolio leadership
- Named VP of Organic accountable across markets
- Portfolio dashboard with metrics for each market
- Weekly release review with regional leads
- Monthly review, with progress against the 30% promise in each market
02Continuous
Standards & template governance
- Shared programmatic template standards
- Agreed evidence requirements for each page type
- Minimum rendering and performance standards
- Structured-data and entity rules
03Programmatic
Content, GEO & multi-market authorship
- Category thesis adapted to each market, with local judgement
- AI answer plan for each market
- Editorial voice and sourcing standards for each market
- Localisation quality controls
04Rolling
Authority, measurement & governance
- Editorial & digital PR per market
- Portfolio dashboards with per-market attribution
- Downstream conversions with defined attribution windows
- Written notes on every release decision
The first 90 days
What you can inspect, and in which week.
Each phase ends with something you can check. The roadmap changes when the results do; the owner and the checks stay the same.
- 01Wk 01-04
Portfolio view & baseline
Bring every market and site into one portfolio dashboard.
What you receivePortfolio dashboard v1 - 02Wk 05-08
Shared standards
Ship the template, evidence and rendering standards across markets.
What you receiveStandards library + release ledger - 03Wk 09-11
Coordinated release
Local teams ship to the shared standards and make their own calls where local knowledge matters.
What you receiveRelease changes by market - 04Wk 12-13
90-day review
We measure each market against the 30% promise, review dependencies and set next quarter's portfolio plan.
What you receive90-day portfolio review pack
Example deliverables
You see the work before we explain it.
Each example shows one document we use to make decisions. Live versions use your own data, shared only with your approval.
01governed
Portfolio dashboard
One view across every market and site, with shared metrics, named owners, release dates and progress against the 30% promise in each market.
02shared
Standards library
Standards for templates, evidence, rendering and structured data, with named exceptions where local judgement should override them.
03monthly
Release ledger
Every release in every market, with its purpose, evidence, owner and measured effect. It feeds the 30% promise tracker for each market.
ToolchainGA4Search ConsoleBigQueryAhrefsSemrushScreaming FrogPageSpeedNotionLinearJira
Working with your team
We join your team and build on what it already knows.
SEO Legendary runs the analysis and coordinates the specialists. Your team supplies what only it knows: the product, the customers and how things get built.
VP of Organic (Legendary)
Owns the portfolio, the specialist team and the 30% promise per market. Named and accountable.
Regional / market leads (you)
Keep local editorial and commercial judgement, and approve local priorities within the shared standards.
Platform engineering & product
Owns the shared platform, the template rules and rendering limits across markets.
Local editorial & PR owners
Run local calendars from the adapted category thesis and the agreed sourcing rules.
From decision to release
- 01Data checkedSEO Legendary
- 02Priority approvedBusiness owner
- 03Specification shippedDelivery team
- 04Result reviewedShared review
How we measure
Every metric keeps its own meaning.
The monthly review reports visibility, delivery, visitor behaviour and commercial results separately, so no blended score can hide what actually changed.
Portfolio visibility
Share of voice by market and site, ranking URLs on standard templates, and AI answer citations for each named set of questions.
Standards adherence
How closely each market follows the template, evidence and rendering standards, with every exception logged.
Release governance
Releases per week across markets, time from specification to live, and how many pages are made eligible to appear, per market.
Behaviour
Qualified sessions, engaged users on priority templates and visits from AI answers, split by market.
Outcome
Organic users vs baseline per market plus downstream commercial events with defined attribution windows.
Governance
Every release, PR win, citation and change to a standard is logged. There is no blended portfolio score.
30%
Our promise
Our promise
30% more organic users in three months, or we pay you $1,000, against a verified trailing 28-day baseline.
We measure it against a verified trailing 28-day baseline on the same analytics scope.
Baseline
Verified once
Measurement
Same scope
Period
Three months
Missed target
$1,000 payment
What the retainer covers
The retainer buys specialists. Production is priced separately.
It covers senior ownership, specialist expertise, tools and reporting. Writing, outreach and other production are never folded into a marked-up quota.
Included in Scale
From $7,999 / mo · retainer
A named VP of Organic, a portfolio dashboard and a weekly release review across markets. Production and localisation are scoped market by market and never bundled into one global number.
- One accountable operator
- You own the roadmaps and data
- We pay you $1,000 if the 30% three-month milestone is missed
Scaled separately
Production follows the roadmap.
Writing, design, development, translation, outreach, placements and high-volume production can go to your team or to an SEO Legendary team, scoped separately.
- No forced production bundle
- No fixed quota of deliverables
- Scope expands only after the priority is clear
| Criterion | One hire | SEO Legendary |
|---|---|---|
| Ownership | Needs an experienced manager to prioritise and unblock. | Named operator owns the roadmap and follow-through. |
| Depth | Usually strongest in one discipline. | Technical, editorial, authority and GEO specialists, deployed where the main bottleneck is. |
| Ramp | Recruitment, notice period, then learning how your company works. | Baseline in week one; roadmap and first release follow. |
| Continuity | Context sits with one employee. | You own the records; the team keeps the knowledge. |
| Commercial | VP of Organic + multi-market team headcount | From $7,999 / mo · retainer |
An in-house team can become the better long-term choice once the programme works, the permanent roles are clear and someone can manage them.
Plan questions
The details a CMO needs before the call.
You should be able to judge scope, limits and when to move up a plan without a forty-slide proposal.
A single-discipline service fixes one problem on its own. Scale orders technical, editorial, authority and AI-answer work around whatever is actually holding organic growth back, and one accountable operator makes the trade-offs.
Request a free review
Request a Scale review of your current portfolio.
We look at your organic traffic, how much your team can ship and what is holding growth back, then recommend Scale or something narrower.