Library · practical guides
Useful enough to change the next decision.
What we have learned from technical, editorial, authority and AI search work, written up as guides your team can use.
Illustrative operating view. Sample figures show the format, not client performance.
How we publish research
Guides built on work we have actually shipped.
Every guide names the decision it should change and the evidence behind it.
The GEO Playbook (2026)
The full 2026 playbook for getting cited by AI Overviews, ChatGPT, Perplexity and Gemini, engine by engine, with the pages and assets each one needs.
Measuring Share of Model
How to build a prompt panel and measure citation share weekly across the five engines that matter, with the exact scoring formula we use.
Core Web Vitals: INP for the modern stack
INP replaced FID in 2024. How to diagnose and fix it on React, Vue and SSR stacks, with the exact DevTools workflow that gets fixes shipped in a sprint.
Topical Authority is a Coverage Problem
Why covering a topic fully matters more than word count, and how to plan a topical map that ranks and gets cited. Includes a worked example.
Digital PR Without Buying Links
A playbook for linkable assets and journalist outreach that keeps you white-hat, gets you into TechCrunch, not guest-post farms, and keeps paying off for years.
Programmatic SEO Without Index Bloat
Templates, canonicalisation and the quality checks that stop programmatic pages from sinking a site: the engineering behind programmatic SEO that works.
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