Inbound · revenue from organic search
The buyer arrives with a question. Inbound is what happens next.
Inbound runs Native SEO, GEO and editorial authority as one programme, judged by pipeline and the sales that follow, never by a blended visibility score.
Search Engine Land
CourseraLogos show where our team has worked or been cited.
The three streams
One team runs all three, from one roadmap.
Native SEO
Getting indexed, site architecture, structured data and page authority: the work that decides which of your pages are even considered.
See the practice 02 · streamGEO answers
Being retrieved, cited and named in ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini, where buyers now start their research.
See the practice 03 · streamEditorial authority
Reference material, original data and earned press coverage: the outside sources that make your brand credible enough to cite.
See the practiceThe buyer's actual path
Demand → discovery → consideration → conversion.
The buyer's question in the language they actually use, mapped to intent, evidence and pipeline value.
The search results and AI answers where that question is asked, and where you need to appear.
The page that answers the question with evidence the buyer trusts.
The tracked action, whether a form fill, signup or purchase, traced back to the query that started it.
How we measure
Measured against pipeline, never a blended score.
Inbound
Bring us the pipeline number you cannot move yet.
We will scope the smallest programme that can move it, with named owners, weekly releases and the 30% promise in writing.