01 / what we own
Authority research
We map competitor links, citations, reference sources, brand mentions and community influence for each commercial topic.
Digital Authority · specialist practice
Earn the mentions that make your brand believable and citable.
Authority is not a DA shopping list. We find the publications, communities, data stories and reference pages that influence rankings, what buyers believe about you and which sources AI engines cite.
Digital authorityIllustrative
Evidence worth referencing
01Start with owned evidence
Research noteWhat makes a
What makes a
pack repairable?
Methods + source notes included
Original findingsNamed expertiseReusable visualsTransparent method
02Build a relevant pitch
ToOutdoor industry editor
AngleThe design details behind repairability
Offer the evidence, expert context and a usable source
Materials + designRepairability starts
Repairability starts
with the details.
Independent editorial coverage
Source: original research note
03Verify the coverage
Live URLSource contextLink checked
Illustrative operating view. Sample figures and trend show the format, not client performance.
Digital Authority · operating viewEvidence current
01Relevant source gaps64· ranked
02Unlinked mentions23· recover
03Data-story angles6· approved
04Risky domains rejected81%· quality
Evidence → priority → shipped change
What the practice owns
From what we find to what your team ships.
The work is detailed enough for your specialists and clear enough for your CMO. It feeds the same priority list as every other part of your organic programme.
02 / what we own
Editorial Digital PR
Original data, expert commentary and category-relevant stories create reasons for credible publishers to cite the brand.
03 / what we own
Resource and partnership links
Useful tools, research, integrations, partners and reference pages earn lasting links from relevant pages.
04 / what we own
Quality and risk control
Relevance, editorial integrity, traffic quality, placement context and long-term risk matter more than a single authority score.
What you can inspect
Every output is written for the people who ship.
Each one carries the evidence, the priority, an owner and the next decision, so your team can act without translating consultant language.
01 / output
Source opportunity mapPriority publications and reference sources, ranked by relevance and how realistic they are to win.
02 / output
Campaign briefData angle, expert input, story, targets and the landing page on your site.
03 / output
Authority ledgerEarned, pending, rejected and reclaimed mentions, each with a quality note.
Tools in context
The tools we use, and where we use them.
These are the platforms we work in day to day. They are not endorsements or client logos.
SemrushAhrefs
Search Console
Notion.%20--%3e%3csvg%20role='img'%20viewBox='0%200%20512%20512'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eGoogle%20BigQuery%3c/title%3e%3cpath%20fill='%2334A853'%20d='M311.9%20418.9c-8.8%200-16-7.2-16-16V257.1c0-8.8%207.2-16%2016-16s16%207.2%2016%2016v145.8c0%208.8-7.2%2016-16%2016ZM147.6%20418.9c-8.8%200-16-7.2-16-16V202.4c0-8.8%207.2-16%2016-16s16%207.2%2016%2016v200.5c0%208.8-7.2%2016-16%2016ZM229.8%20437.4c-8.8%200-16-7.2-16-16V147.6c0-8.8%207.2-16%2016-16s16%207.2%2016%2016v273.7c0%208.8-7.2%2016-16%2016Z'/%3e%3cpath%20fill='%23FBBC04'%20d='M229.8%20437.4c-114.5%200-207.6-93.1-207.6-207.6h32c0%2096.8%2078.8%20175.6%20175.6%20175.6s175.6-78.8%20175.6-175.6h32c0%20114.5-93.1%20207.6-207.6%20207.6Z'/%3e%3cpath%20fill='%23EA4335'%20d='M437.4%20229.8h-32c0-96.8-78.8-175.6-175.6-175.6S54.1%20132.9%2054.1%20229.8h-32C22.1%20115.3%20115.3%2022.1%20229.8%2022.1s207.6%2093.1%20207.6%20207.6Z'/%3e%3cpath%20fill='%234285F4'%20d='m487.4%20464.8-100-100c32.3-37.6%2049.9-85%2049.9-135.1S415.7%20122.1%20376.5%2082.9l-22.6%2022.6c33.2%2033.2%2051.4%2077.3%2051.4%20124.2s-18.3%2090.9-51.5%20124.1c-5%205-7.5%207-11.8%2010.8l122.8%20122.8a16%2016%200%200%200%2022.6%200c6.2-6.2%206.2-16.4%200-22.6Z'/%3e%3c/svg%3e){kind=small}
BigQueryPractice questions
Clear answers about this practice.
What is included, what is scoped separately and who does the implementation.
Do you sell links?
We do not treat authority as anonymous inventory. Strategy and quality checks are included; outreach, content and placements are scoped separately.
Can you guarantee a publication?
No credible editorial programme can guarantee independent coverage. We can guarantee the research, angle, target quality and execution standard.
How do you avoid risky links?
Before approving a link, we review relevance, editorial process, traffic patterns, placement and footprint risk.
No long pitch deck required
Turn digital authority into earned citations.
Start with the source opportunity map. We will show the publications worth pursuing, the data stories worth funding and the mentions worth recovering.