When
You are between 0-25K organic users per month, publishing intermittently, with technical debt, sparse answer coverage and no named operator.
SEO Agency Plans · Starter
Give one property a dependable operating system.
Starter is for teams with early organic signal and no dependable machine, one property, one operator, four practices sequenced against the material constraint holding growth back.
Current band0-25K organic users / mo
CadenceWeekly ship · 4-week review
Target+30% / 3 months
STARTER DESK · foundationWK 01
Programme thesis
Fix the machine before growing it.
Crawlability62%
Answer coverage41%
Content on question55%
Trust signals33%
Priority queue
3 blockers · 5 quick wins
Weekly baseline
1,428 organic users
As cited on
Search Engine Land
CourseraLogos show where our team has worked or been cited.
Who Starter is for
Enough senior depth to move your numbers.
Plans are sized by search complexity, production capacity and business ambition. Traffic band is a useful guide, but your main bottleneck decides which plan fits.
What changes
Move from ad-hoc SEO tasks to a weekly release cadence with baseline metrics, a priority queue and evidence-based briefs, inside four weeks.
When to move up
Traffic breaches 25K MAU, production requires more than one editor or a second market opens. Growth is the next operating shape.
Starter, chapter by chapter
What actually changes in the first ninety days.
Each chapter turns a bounded constraint into an inspectable artifact and shipped release, the machine advances even when the priority changes.
Explore each chapter
Chapter 01 · Baseline
One reconciled truth about the current site.
We reconcile analytics, search console, crawl data and the top 100 URLs into a single baseline. The site's real position, indexed pages, ranking pages, actual entry queries, replaces the assumed one.
Exact scope
Everything Starter covers, under one owner.
Strategy, technical SEO, content and GEO, authority and reporting, with a clear line where the retainer ends and production begins.
01Weekly
Strategy & prioritisation
- Baseline reconciliation of analytics, GSC, crawl and CMS
- Priority queue with owner, effort and evidence
- Weekly stand-up with named business owner
- Monthly review with 30% promise tracking
02Continuous
Native SEO, technical & structure
- Crawl, indexing and eligibility repair
- Site architecture and internal linking contract
- Core Web Vitals triage and specification
- Schema and structured data for priority templates
03Programmatic
Content & GEO answer coverage
- Question → brief queue against buyer type
- GEO-ready briefs (entities, evidence, sources)
- Editorial review on every production piece
- On-page optimisation of legacy priority URLs
04Rolling
Authority & measurement
- Foundational digital PR and citation cleanup
- Editorial link opportunities on cornerstone pages
- Dashboards for visibility, behaviour and outcomes
- Written operating notes at every release
The first 90 days
What you can inspect, and in which week.
Each phase ends with something you can check. The roadmap changes when the results do; the owner and the checks stay the same.
- 01Wk 01-02
Baseline & instrumentation
Reconcile every source of truth; ship the priority queue and named operator.
What you receiveStarter baseline reconciliation - 02Wk 03-06
Machine repair
Eligibility, crawl and structure fixes released against the engineering contact.
What you receiveEligibility fix log v1 - 03Wk 07-10
Answer coverage
Editorial queue in flight against the questions your buyer actually asks.
What you receiveQuestion → brief queue - 04Wk 11-13
90-day review
Measurement review against the 30% promise and next-quarter roadmap.
What you receive90-day measurement pack
Example deliverables
You see the work before we explain it.
Each example shows one document we use to make decisions. Live versions use your own data, shared only with your approval.
01shipped weekly
Baseline reconciliation
One document reconciling analytics, GSC, crawl and CMS into the site's real starting position, with named owner and dependencies.
02Ongoing
Priority queue
Every candidate action carries effort, evidence, owner and expected outcome. Decisions are visible; trade-offs are not hidden.
03monthly
Release ledger & review
What shipped, what moved, what the next release depends on. Feeds the 30-day check and the 90-day promise review.
ToolchainGA4Search ConsoleScreaming FrogAhrefsBigQueryNotionLinear
Working with your team
We join your team and build on what it already knows.
SEO Legendary runs the analysis and coordinates the specialists. Your team supplies what only it knows: the product, the customers and how things get built.
Business owner (you)
Approves priorities and unblocks decisions. Sees weekly progress and reviews outcomes monthly.
SEO Legendary operator
Runs the roadmap, evidence and specialist coordination. Named for the engagement.
Engineering / CMS contact
Receives ranked specifications; owns implementation windows and release velocity.
Editorial contact
Receives approved briefs; publishes to the CMS with editorial review already applied.
From decision to release
- 01Data checkedSEO Legendary
- 02Priority approvedBusiness owner
- 03Specification shippedDelivery team
- 04Result reviewedShared review
How we measure
Every metric keeps its own meaning.
The monthly review reports visibility, delivery, visitor behaviour and commercial results separately, so no blended score can hide what actually changed.
Visibility
Indexed URLs, ranking URLs and query coverage, measured against the reconciled baseline, not aggregated third-party scores.
Implementation
Release cadence, specification-to-live time and eligibility fix throughput, the machine's actual pace.
Behaviour
Qualified sessions, engaged users on priority templates, and entry queries with commercial intent.
Outcome
Organic users versus the 28-day baseline and downstream events (leads, signups, transactions) where instrumentation allows.
Governance
Written operating notes on every release: what changed, what didn't, and why.
30%
Our promise
Our promise
30% more organic users in three months, or we pay you $1,000, against a verified trailing 28-day baseline.
We measure it against a verified trailing 28-day baseline on the same analytics scope.
Baseline
Verified once
Measurement
Same scope
Period
Three months
Missed target
$1,000 payment
What the retainer covers
The retainer buys specialists. Production is priced separately.
It covers senior ownership, specialist expertise, tools and reporting. Writing, outreach and other production are never folded into a marked-up quota.
Included in Starter
From $1,499 / mo · retainer
One accountable operator, weekly release cadence, four practices coordinated against your constraint. Production is scoped to the roadmap, not sold as a bundle.
- One accountable operator
- You own the roadmaps and data
- We pay you $1,000 if the 30% three-month milestone is missed
Scaled separately
Production follows the roadmap.
Writing, design, development, translation, outreach, placements and high-volume production can go to your team or to an SEO Legendary team, scoped separately.
- No forced production bundle
- No fixed quota of deliverables
- Scope expands only after the priority is clear
| Criterion | One hire | SEO Legendary |
|---|---|---|
| Ownership | Needs an experienced manager to prioritise and unblock. | Named operator owns the roadmap and follow-through. |
| Depth | Usually strongest in one discipline. | Technical, editorial, authority and GEO specialists, deployed where the main bottleneck is. |
| Ramp | Recruitment, notice period, then learning how your company works. | Baseline in week one; roadmap and first release follow. |
| Continuity | Context sits with one employee. | You own the records; the team keeps the knowledge. |
| Commercial | One SEO Manager headcount | From $1,499 / mo · retainer |
An in-house team can become the better long-term choice once the programme works, the permanent roles are clear and someone can manage them.
Plan questions
The details a CMO needs before the call.
You should be able to judge scope, limits and when to move up a plan without a forty-slide proposal.
A single-discipline service fixes one problem on its own. Starter orders technical, editorial, authority and AI-answer work around whatever is actually holding organic growth back, and one accountable operator makes the trade-offs.
Request a free review
Request a Starter review before your next quarter begins.
We look at your organic traffic, how much your team can ship and what is holding growth back, then recommend Starter or something narrower.