01 / what we own
Crawl and indexation
We test sitemaps, robots rules, canonicals, status codes, duplication, crawl paths and indexing against the pages that matter commercially.
Technical SEO · specialist practice
Make every valuable page discoverable, fast and trusted.
Technical SEO is the infrastructure beneath rankings, citations and conversion. We turn crawl, indexation, rendering and template issues into an engineering roadmap your team can actually ship.
Technical SEOIllustrative
From crawl to a verified fix
01Crawl the site
example.com
/collections/200
/products/trail-packReview
/journal/200
Indexability + canonical signals
02Trace the issue
Canonical conflict
Product URL points to a category page
canonical /collections/packs
Template-level issue03Make it implementable
SEO-042
Restore product self-canonicals
Ready for devOwner EngineeringScope Product template
Acceptance: canonical matches the indexable product URL
04Validate after release
Rendered canonicalRecrawlURL inspection
Illustrative operating view. Sample figures and trend show the format, not client performance.
Technical SEO · operating viewEvidence current
01Indexable commercial pages93%· monitor
02Duplicate canonicals1,284· P0
03CWV pass rate71%· P1
04Orphan opportunity pages326· P1
Evidence → priority → shipped change
What the practice owns
From what we find to what your team ships.
The work is detailed enough for your specialists and clear enough for your CMO. It feeds the same priority list as every other part of your organic programme.
02 / what we own
Rendering and performance
Problems with JavaScript rendering, Core Web Vitals, templates and asset delivery are written up as issues your engineers can reproduce.
03 / what we own
Architecture and schema
Internal links, faceted navigation, pagination, structured data and entity markup are planned together so none of them works against the others.
04 / what we own
Migrations and international
Domain moves, redesigns, replatforms, hreflang and multi-market set-ups are planned before launch and checked after it.
What you can inspect
Every output is written for the people who ship.
Each one carries the evidence, the priority, an owner and the next decision, so your team can act without translating consultant language.
01 / output
Evidence registerEvery significant issue lists the affected URLs, the proof, its severity and what it costs the business.
02 / output
Ticket-ready roadmapFixes in order, each with an owner, a definition of done and its release dependencies.
03 / output
Release validationShipped changes are re-crawled and checked against the original failure condition.
Tools in context
The tools we use, and where we use them.
These are the platforms we work in day to day. They are not endorsements or client logos.
Search Console
PageSpeed Insights
SemrushScreaming Frog
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BigQueryJiraPractice questions
Clear answers about this practice.
What is included, what is scoped separately and who does the implementation.
Will you implement the fixes?
We own diagnosis, prioritisation, specifications and validation. Your developers normally ship code; implementation support can be scoped where required.
Is this only for large sites?
No. The same method works for a small early-stage site and for marketplaces and platforms with millions of URLs.
How often do you crawl?
It depends on your plan and release risk: monthly on Starter, every two weeks on Growth, and weekly or after each release on Brand and Scale.
No long pitch deck required
Turn technical SEO into the next release.
Start with the evidence. We will find the issue that matters most, show what we would do about it and recommend the right engagement.