01 / ownership chapter
Crawl and indexation
Sitemaps, robots controls, canonicals, status codes, duplication, crawl paths and indexation patterns are tested against commercial page intent.
Technical SEO · specialist practice
Make every valuable page discoverable, fast and trusted.
Technical SEO is the infrastructure beneath rankings, citations and conversion. We turn crawl, indexation, rendering and template issues into an engineering roadmap your team can actually ship.
Technical SEO · operating viewEvidence current
01Indexable commercial pages93%· monitor
02Duplicate canonicals1,284· P0
03CWV pass rate71%· P1
04Orphan opportunity pages326· P1
Evidence → priority → shipped change
What the practice owns
From specialist evidence to shipped business change.
The practice is deep enough for experts and legible enough for the CMO. It plugs into the same operating queue as every other organic-growth discipline.
02 / ownership chapter
Rendering and performance
JavaScript rendering, Core Web Vitals, template behaviour and asset delivery are translated into reproducible engineering issues.
03 / ownership chapter
Architecture and schema
Internal linking, faceted navigation, pagination, structured data and entity relationships are designed as a coherent system.
04 / ownership chapter
Migrations and international
Domain moves, redesigns, re-platforms, hreflang and multi-market architectures are governed before and after release.
What you can inspect
The deliverable is a decision system, not a deck.
Each output should carry evidence, priority, owner and the next decision so internal teams can move without translating consultant language.
01 / output
Evidence registerEvery material issue includes an affected URL set, proof, severity and commercial consequence.
02 / output
Ticket-ready roadmapPriorities are sequenced with owner, acceptance criteria and release dependency.
03 / output
Release validationShipped changes are re-crawled and checked against the original failure condition.
Tools in context
Evidence where the decision happens.
Platform and workflow tools appear inside the work. They are not presented as endorsements or client logos.
SCSearch ConsolePIPageSpeed InsightsSSemrushSFScreaming FrogAAhrefsBBigQueryJJira
Practice questions
Clear answers about this practice.
The commercial boundary and implementation model remain explicit.
Will you implement the fixes?+
We own diagnosis, prioritisation, specifications and validation. Your developers normally ship code; implementation support can be scoped where required.
Is this only for large sites?+
No. The method scales from a focused early-stage site to marketplaces and multi-million URL platforms.
How often do you crawl?+
Cadence follows the plan and release risk: monthly for Starter, bi-weekly for Growth, weekly or release-led for Brand and Scale.
No long pitch deck required
Turn technical SEO into the next release.
Start with the evidence. We will identify the material constraint, show the operating decision and recommend the right engagement.