When
100K-300K monthly organic users, a real editorial team and a presence in the category, but no single point of view tying rankings, PR and AI citations together.
SEO Agency Plans · Brand
Become a reference source across rankings, editors and AI answers.
Brand is for organisations whose search traffic already matters to the business, and who now need to become the source their category cites.
Current band100K-300K organic users / mo
CadenceWeekly ship · 30-day review
Target+30% / 3 months
BRAND CONSOLE · authorityQTR 02
Reference status
A source rankings, editors and engines return to.
Category thesis
authored
Editorial network
compounding
AI answers
cited
Ranking cadence
governed
AI citation share
27% category answers
Editorial links / mo
18 earned · verified
As cited on
Search Engine Land
CourseraLogos show where our team has worked or been cited.
Who Brand is for
Enough senior depth to move your numbers.
Plans are sized by search complexity, production capacity and business ambition. Traffic band is a useful guide, but your main bottleneck decides which plan fits.
What changes
Your point of view on the category becomes the reference that editors, AI engines and buyers return to.
When to move up
Your search presence spans several markets, several sites or acquired brands, and needs shared standards one team cannot hold alone. Scale is the next plan.
Brand, chapter by chapter
Write the category's point of view, then build on it.
Each chapter turns one discipline into material that a reader, an editor and an AI model can all cite. The work moves from chasing rankings to owning the category.
Explore each chapter
Chapter 01 · Category thesis
Write a category thesis you can defend with your own evidence.
We write your company's point of view into a category thesis, with its key terms, proof and editorial voice defined. Everything else you publish builds from it.
Exact scope
Everything Brand covers, under one owner.
Strategy, technical SEO, content and GEO, authority and reporting, with a clear line where the retainer ends and production begins.
01Weekly
Programme leadership
- Named Director of Organic as accountable operator
- One category thesis and the roadmap that delivers it
- Weekly releases across four disciplines
- Monthly review of progress against the 30% promise, with dependencies
02Continuous
Native SEO governance
- Rules for each page template, and agreed eligibility requirements
- Rendering & performance specifications
- Internal-link and entity rules
- Programmatic quality controls
03Programmatic
Content, GEO & category authorship
- Category thesis document and the proof behind it
- AI answer plan across four engines
- Editorial voice and sourcing standards
- Library of your own data and sources
04Rolling
Authority & measurement
- Digital PR built on the thesis and its proof
- Earned links with target citation URLs
- Category dashboards with named metrics
- Attribution windows for every downstream metric
The first 90 days
What you can inspect, and in which week.
Each phase ends with something you can check. The roadmap changes when the results do; the owner and the checks stay the same.
- 01Wk 01-04
Thesis & baseline
Write the category thesis and agree one baseline across all streams.
What you receiveCategory thesis v1 + baseline pack - 02Wk 05-08
Coordinated release
Native SEO, editorial and AI answer work ship from the shared roadmap.
What you receiveWeekly release ledger - 03Wk 09-11
Category authorship
PR and citations build on published proof, and you appear in more AI answers, backed by your own data.
What you receiveEditorial and AI answer changes - 04Wk 12-13
90-day review
We measure against the 30% promise, review dependencies and revise the thesis for next quarter.
What you receive90-day review pack
Example deliverables
You see the work before we explain it.
Each example shows one document we use to make decisions. Live versions use your own data, shared only with your approval.
01authored
Category thesis document
Your company's point of view on the category, written down with its key terms, proof and editorial voice. Content, PR and AI answers all draw on it.
02Ongoing
AI Answer Plan
The category questions where you should appear in ChatGPT, Claude, Google AI and Perplexity, with the proof, the page to cite and a named owner for each.
03monthly
Editorial + PR ledger
Every earned mention, with the citation we targeted and the page it points to. Links are earned on proof; PR pitches follow the thesis.
ToolchainGA4Search ConsoleBigQueryAhrefsSemrushScreaming FrogPageSpeedNotionLinearJira
Working with your team
We join your team and build on what it already knows.
SEO Legendary runs the analysis and coordinates the specialists. Your team supplies what only it knows: the product, the customers and how things get built.
Director of Organic (Legendary)
Owns the category thesis, the specialist team and the 30% promise. Named and accountable.
Marketing / brand leader (you)
Approves changes to the thesis and the category voice; sees the monthly reviews and the quarterly thesis update.
Engineering & product contact
Decides when template rules, rendering fixes and structured data get built.
Editorial & PR owners
Run the calendar from the thesis and pitch for coverage built on published proof.
From decision to release
- 01Data checkedSEO Legendary
- 02Priority approvedBusiness owner
- 03Specification shippedDelivery team
- 04Result reviewedShared review
How we measure
Every metric keeps its own meaning.
The monthly review reports visibility, delivery, visitor behaviour and commercial results separately, so no blended score can hide what actually changed.
Category visibility
Share of voice on category queries, ranking URLs on thesis pages and citations in AI answers, measured against named competitors.
Editorial evidence
Earned links, expert citations and PR mentions with target URLs. Vanity coverage is not counted.
AI answers
Citations across ChatGPT, Claude, Google AI and Perplexity for named category questions, backed by your own sources.
Behaviour
Qualified sessions and engaged users on thesis pages and category templates, with attribution windows defined.
Outcome
Organic users vs baseline plus downstream commercial events (pipeline, signups, transactions) with defined windows.
Governance
Every release, PR win and citation is logged with its purpose and measured effect. There is no blended authority score.
30%
Our promise
Our promise
30% more organic users in three months, or we pay you $1,000, against a verified trailing 28-day baseline.
We measure it against a verified trailing 28-day baseline on the same analytics scope.
Baseline
Verified once
Measurement
Same scope
Period
Three months
Missed target
$1,000 payment
What the retainer covers
The retainer buys specialists. Production is priced separately.
It covers senior ownership, specialist expertise, tools and reporting. Writing, outreach and other production are never folded into a marked-up quota.
Included in Brand
From $4,999 / mo · retainer
A named Director of Organic, a category thesis, and four disciplines run from one roadmap. Production and PR are scoped to the thesis and never bundled in to fill hours.
- One accountable operator
- You own the roadmaps and data
- We pay you $1,000 if the 30% three-month milestone is missed
Scaled separately
Production follows the roadmap.
Writing, design, development, translation, outreach, placements and high-volume production can go to your team or to an SEO Legendary team, scoped separately.
- No forced production bundle
- No fixed quota of deliverables
- Scope expands only after the priority is clear
| Criterion | One hire | SEO Legendary |
|---|---|---|
| Ownership | Needs an experienced manager to prioritise and unblock. | Named operator owns the roadmap and follow-through. |
| Depth | Usually strongest in one discipline. | Technical, editorial, authority and GEO specialists, deployed where the main bottleneck is. |
| Ramp | Recruitment, notice period, then learning how your company works. | Baseline in week one; roadmap and first release follow. |
| Continuity | Context sits with one employee. | You own the records; the team keeps the knowledge. |
| Commercial | Director of Organic + specialist team headcount | From $4,999 / mo · retainer |
An in-house team can become the better long-term choice once the programme works, the permanent roles are clear and someone can manage them.
Plan questions
The details a CMO needs before the call.
You should be able to judge scope, limits and when to move up a plan without a forty-slide proposal.
A single-discipline service fixes one problem on its own. Brand orders technical, editorial, authority and AI-answer work around whatever is actually holding organic growth back, and one accountable operator makes the trade-offs.
Request a free review
Request a Brand review before your next quarter starts.
We look at your organic traffic, how much your team can ship and what is holding growth back, then recommend Brand or something narrower.