Your buyers are asking AI.
Make your brand part of the answer.

How buyers search now

The shortlist can form before the first click.

Search still creates demand. But buyers increasingly ask an answer engine to explain the category, compare approaches and recommend a shortlist. The first useful answer frames the market, and every brand that is missing from it starts the evaluation one step behind.

The six stages of visibility

AI visibility moves in stages, and each one can be checked.

We track each stage separately, so your team can see exactly where visibility stopped and which kind of work will move it.

Why this matters: a brand may be named without being cited, cited without being recommended, recommended without receiving a click, or influence a decision without any visible attribution. Each state needs its own evidence.

The CMO readout

Five questions leadership should be able to answer every month.

A GEO programme earns its budget by showing where you stand against competitors, which sources the engines trust, what shipped and what it changed for the business.

How we run GEO

From buyer question to measured change.

Five pieces of work run together: tracking the questions buyers ask, fixing what stops engines reading your site, rebuilding the pages that should answer, earning confirmation from other sources and measuring again each month.

Platform field guides

Different answer systems require different controls.

We record exactly which platform and mode we observed, follow each company's published crawler documentation and update our rules when the products change.

Inside the monthly workspace

Every observation should end in a decision.

Each entry links a buyer's question to the answer given, the sources behind it, what is blocking you, who owns the fix and what ships next, so marketing, editorial, engineering and leadership can each act on it.

SL

GEO WorkspaceCommercial prompt panel · India

ChatGPTClaudeGoogle AIPerplexity

Updated · 27 Jul 2026

Question · Vendor shortlist

Which payroll platforms are strongest for multi-country SaaS teams?

Buyer stage · shortlistMarket · IndiaRepeated · 3×

ChatGPTObserved answer

Your brand is named in a list of four options. The answer cites an independent category guide and a competitor study; the owned comparison page is not retrieved.

NamedNot citedAccurateNot recommended

Source trail

1. 1
   Category guideThird party · high overlap
2. 2
   Competitor studyOriginal evidence
3. 3
   Review databaseEntity proof

Earliest broken conditionOwned evidence not retrieved

Next releaseRebuild comparison + strengthen corroboration

OwnerContent · Product · Authority

Open evidence brief

Interface pattern. Client workspaces use verified observations and approved evidence.

The first 90 days

A steady path from first baseline to a monthly routine.

We fix the earliest blocker first. Access, answer tracking, content, outside corroboration and measurement all run in parallel, but they start at different points.

Measurement without vanity

Six metrics that each prove something different.

Each metric on the scorecard is labelled by how we know it: observed directly, attributed by a stated rule, or inferred.

The rule: mention, citation, recommendation, referral and commercial influence can move in different directions. The report explains the difference instead of hiding it inside a composite score.

Choose the right starting point

Diagnose once, or have us run GEO every month.

Start with the work your team can actually act on. If an audit is enough, we will say so.

You need guaranteed citations, a one-day “AI rank,” fabricated proof, mass synthetic publishing or reporting that treats every mention as commercial impact.

Frequently asked

The useful caveats, before you buy.

GEO is changing quickly. We are confident about what can be improved and plain about what no agency controls.