Use it when
The organisation publishes frequently but cannot explain which pages own demand, support sales, deserve refresh or should leave the index.
One Time Services · Portfolio decisions
Decide what to keep, create, combine—and what to retire.
A page-level and topic-level review of demand ownership, decay, overlap, evidence quality, internal role and conversion value.
Price
₹1,00,000
Timeline
15 business days
Scope
One primary property
Selected experience
Traveloka
Justdial
Adpost
Business Index
Cox & Cox
CAIA Cosmetics
Agoda PhilippinesAs cited on
Search Engine Land
CourseraBrand marks identify prior team experience or citations. Case outcomes are reported with named attribution only where the client has approved it.
The buying decision
Know when this is the narrowest useful engagement.
One-time work is valuable when it resolves a named decision and leaves an implementation-ready handoff.
Do not use it when
The primary blocker is a rendering/indexation defect, a new-site architecture decision or no internal/editorial capacity after handoff.
Decision it resolves
What should the portfolio keep, refresh, consolidate, redirect, create or retire—and in what order?
Scope lenses
Six lenses. One decision-ready answer.
Every material finding needs source evidence, an affected cohort, business relevance, a recommended action, a named owner and a way to validate the release.
01 · EVIDENCE LENS
Demand ownership
Query families, buyer questions, SERP page types, current owners, gaps and pages targeting demand they cannot credibly satisfy.
02 · EVIDENCE LENS
Portfolio role
Commercial destination, guide, comparison, evidence asset, use case, entity page, programmatic template or support content.
03 · EVIDENCE LENS
Decay + accuracy
Factual change, broken evidence, stale offers, visibility loss, user feedback and maintenance requirements.
04 · EVIDENCE LENS
Overlap + cannibalisation
Pages competing for the same job, fragmented authority, duplicate intent and consolidation/redirect opportunity.
05 · EVIDENCE LENS
Evidence quality
Original input, expert review, first-party data, primary sources, methods, examples, visuals and source transparency.
06 · EVIDENCE LENS
Conversion path
Internal journey, next action, qualified behavior, CRM relevance and whether the page earns its maintenance cost.
What the work looks like
The diagnosis is visible before the recommendation.
Content portfolio control roomEVIDENCE RECONCILED
Primary view
Content portfolio1,842 URLs · 126 topic groups
Keep702
Refresh534
Merge / retire351
Priority decisions
01Commercial gap clusterCREATE
02Cannibalised categoryMERGE
03Evidence decayREFRESH
Demand gaps
44
Overlap groups
31
90-day actions
82
How the engagement runs
A bounded process with inspectable exits.
- 01Days 01–03
Inventory + join
Join URL, page type, demand, rankings, links, conversions, age, update history and internal-link evidence.
Inspectable outputContent evidence inventory - 02Days 04–07
Review + classify
Human review across priority pages for job, accuracy, originality, evidence, risk and usefulness.
Inspectable outputPage-quality classification - 03Days 08–11
Map decisions
Resolve topic ownership, identify gaps and assign keep, refresh, merge, redirect, create or retire decisions.
Inspectable outputPortfolio decision matrix - 04Days 12–15
Sequence releases
Turn the portfolio into briefs, redirect instructions, QA, owners, refresh triggers and a 90-day production plan.
Inspectable outputExecutive portfolio roadmap
What you receive
Not a deck to admire. A handoff to use.
01
Content evidence inventory
02
Page-quality classification
03
Portfolio decision matrix
04
Topic ownership map
05
Redirect and consolidation plan
06
Refresh backlog + triggers
07
Creation brief queue
08
90-day portfolio roadmap
Access and boundaries
Clarity before the clock starts.
We need from your team
Evidence, access and an owner.
- CMS or export access
- Analytics + Search Console
- Sales/CRM context on priority pages
- Editorial calendar and history
- Named editorial owner
Not included
No hidden implementation promise.
- Article writing
- Design or visual production
- Executing redirects
- Guaranteed ranking recovery
Relevant impact preview
The operating change behind the metric.
B2B MARKETPLACE
United States
Thin publishing became a category-led organic pipeline.
A portfolio of 1,842 pages was reconciled into 126 topic groups. Merges, refreshes and evidence-led creation replaced calendar-driven publishing.
+186% qualified organic sessions
-42% low-value pages
3x commercial-page share of traffic
Category authority reset
12-month founder-supplied working record.
Commercial clarity
One decision. One transparent price.
Content + Topical Audit
₹1,00,000 · 15 business days
One primary property. GST additional. The published price assumes the scope and dependencies described on this page.
Start with a structured intake—not a checkout cart. Send the company and contact details. We review fit, confirm access and boundaries, and return a precise start plan.
Questions before you buy
The useful caveats, up front.
Not in this audit. Editorial Production is a separate engagement designed for research-led writing after the decisions are made.
Content + Topical Audit
Content + Topical Audit — resolve the decision. Keep the system.
Share the company, contact details and selected service. The enquiry form is pre-filled; no payment is requested.