Use it when
You publish often but cannot say which pages win searches, support sales, need a refresh or should leave the index.
One Time Services · Portfolio decisions
Decide what to keep, create, combine and retire.
A page and topic review: which searches each page wins, decay, overlap, evidence quality, its role on the site and conversion value.
Price
$1,000
Timeline
15 business days
Scope
One primary property
Content engineIllustrative
01Query cluster02Brief03Page
daypack vs backpackwhat size pack?
Choose a pack for your hike
Intent Outline Sourced comparison
Engagement plan15 business days
- 01Days 01-03Inventory + joinContent data inventory
- 02Days 04-07Review + classifyPage-quality classification
- 03Days 08-11Map decisionsPortfolio decision matrix
- 04Days 12-15Order the workExecutive portfolio roadmap
Handoff · 8 working files
Content data inventoryPage-quality classificationPortfolio decision matrix+5 more
As cited on
Search Engine Land
CourseraLogos show where our team has worked or been cited.
When to buy it
Know when this is the narrowest useful engagement.
One-time work is valuable when it resolves a named decision and leaves an implementation-ready handoff.
Do not use it when
The main blocker is a rendering or indexation defect, an architecture decision for a new site, or no in-house editorial capacity after handoff.
Decision it resolves
What should the portfolio keep, refresh, consolidate, redirect, create or retire, and in what order?
Content portfolio checks
Six questions that decide what each page should do.
Every priority page is tied to search demand, a clear role, current evidence, overlap, a conversion path and a recommended action.
01 · CONTENT CHECK
Search demand
Query groups, buyer questions, the page types that rank, which of your pages rank now, gaps, and pages chasing searches they cannot credibly answer.
02 · CONTENT CHECK
Page role
Commercial page, guide, comparison, research or data page, use case, entity page, programmatic template or support content.
03 · CONTENT CHECK
Decay + accuracy
Facts that have changed, broken citations, stale offers, lost visibility, user feedback and upkeep needed.
04 · CONTENT CHECK
Overlap + cannibalisation
Pages competing for the same search, authority split across pages, duplicate intent, and pages to merge or redirect.
05 · CONTENT CHECK
Evidence quality
Original input, expert review, first-party data, primary sources, methods, examples, visuals and source transparency.
06 · CONTENT CHECK
Conversion path
The path through the site, the next action, qualified behaviour, CRM relevance and whether the page earns its maintenance cost.
What the work looks like
See the page decisions before the production plan.
Content portfolio control roomEVIDENCE RECONCILED
Primary view
Content portfolio1,842 URLs · 126 topic groups
Keep702
Refresh534
Merge / retire351
Priority decisions
01Commercial gap clusterCREATE
02Cannibalised categoryMERGE
03Evidence decayREFRESH
Demand gaps
44
Overlap groups
31
90-day actions
82
How the engagement runs
Four stages, each with a written output.
- 01Days 01-03
Inventory + join
Combine URL, page type, demand, rankings, links, conversions, age, update history and internal-link data for every page.
What you receiveContent data inventory - 02Days 04-07
Review + classify
A person reviews each priority page for its purpose, accuracy, originality, evidence, risk and usefulness.
What you receivePage-quality classification - 03Days 08-11
Map decisions
Decide which page owns each topic, identify gaps, and mark each page keep, refresh, merge, redirect, create or retire.
What you receivePortfolio decision matrix - 04Days 12-15
Order the work
Turn the decisions into briefs, redirect instructions, QA, owners, refresh triggers and a 90-day production plan.
What you receiveExecutive portfolio roadmap
What you receive
Not a deck to admire. A handoff to use.
01
Content data inventory
02
Page-quality classification
03
Portfolio decision matrix
04
Topic ownership map
05
Redirect and consolidation plan
06
Refresh backlog + triggers
07
Briefs for new pages
08
90-day portfolio roadmap
Access and boundaries
Clarity before the clock starts.
We need from your team
Evidence, access and an owner.
- CMS or export access
- Analytics + Search Console
- Sales/CRM context on priority pages
- Editorial calendar and history
- Named editorial owner
Not included
The limits, in writing.
- Article writing
- Design or visual production
- Executing redirects
- Guaranteed ranking recovery
What the fixed price covers
A published price for one decision.
Content + Topical Audit
$1,000 · 15 business days
One primary property. GST additional. The published price assumes the scope and dependencies described on this page.
There is no checkout. Send your company and contact details, and we check fit, confirm access and limits, and reply with a detailed start plan.
Questions before you buy
The useful caveats, up front.
Not in this audit. Editorial Production is a separate engagement designed for research-led writing after the decisions are made.
Content + Topical Audit
Content + Topical Audit, resolve the decision. Keep the system.
Share the company, contact details and selected service. The enquiry form is pre-filled; no payment is requested.