Use it when
The brand has useful evidence, data or expertise but is absent from independent sources shaping search and answer-engine belief.
One Time Services · Earned source authority
Give credible publishers a reason to cite you.
Original data, reference assets, expert commentary and editorial outreach designed to strengthen the source graph around one commercially important category.
Price
From ₹2,50,000
Timeline
8 weeks per campaign
Scope
One category · fixed scope
Selected experience
Traveloka
Justdial
Adpost
Business Index
Cox & Cox
CAIA Cosmetics
Agoda PhilippinesAs cited on
Search Engine Land
CourseraBrand marks identify prior team experience or citations. Case outcomes are reported with named attribution only where the client has approved it.
The buying decision
Know when this is the narrowest useful engagement.
One-time work is valuable when it resolves a named decision and leaves an implementation-ready handoff.
Do not use it when
The primary constraint is technical or content, or the team expects link-menu placements measured only in domain-rating uplift.
Decision it resolves
Which original evidence, which publishers and which editorial angles will materially strengthen the category source graph?
Scope lenses
Six lenses. One decision-ready answer.
Every material finding needs source evidence, an affected cohort, business relevance, a recommended action, a named owner and a way to validate the release.
01 · EVIDENCE LENS
Information deficit
What the category cannot easily verify or compare — the gap a credible source can fill with original evidence.
02 · EVIDENCE LENS
Evidence asset
Benchmark, survey, dataset, method, standard or reference asset built as a genuinely citable primary source.
03 · EVIDENCE LENS
Source universe
Editors, publications, analysts and adjacent commentators actively shaping category authority in search and answer engines.
04 · EVIDENCE LENS
Editorial angle
The argument a serious editor will publish — supported by evidence, expert framing and useful commentary.
05 · EVIDENCE LENS
Destination quality
Editorial legitimacy, topical relevance, retrieval by answer engines and durability of the resulting source.
06 · EVIDENCE LENS
Outcome quality
Named mentions, source adoption, corroboration by second-tier publications and downstream citations in answer engines.
What the work looks like
The diagnosis is visible before the recommendation.
Digital PR campaign ledgerSOURCE GRAPH · CAMPAIGN 01
Primary view
Reference assetCategory benchmark · v1
Target editors34 · researched
Placements12 earned · verified
AI corroboration5 engines · reference retrieved
Priority decisions
01Category source assetFLAGSHIP
02Industry press pickupTIER 1
03Operator commentaryADOPT
Placements target
10–15
Editorial owners
1 named
Reference lifetime
12 months+
How the engagement runs
A bounded process with inspectable exits.
- 01Weeks 01–02
Source + evidence strategy
Confirm the category, information deficit, evidence asset, editorial angle and target source universe.
Inspectable outputCampaign strategy pack - 02Weeks 03–05
Build the reference asset
Produce the benchmark, survey, dataset or reference asset with primary research, expert framing and citable structure.
Inspectable outputPrimary reference asset - 03Weeks 06–07
Editorial outreach
Pitch senior editors and analysts with the asset, the argument and the operator commentary that supports coverage.
Inspectable outputPlacement pipeline + coverage - 04Week 08
Reconcile outcomes
Verify placements, source adoption, retrieval by answer engines and reference durability; document the earned source graph.
Inspectable outputOutcome and citation report
What you receive
Not a deck to admire. A handoff to use.
01
Category source strategy
02
Primary reference asset
03
Expert-framed commentary
04
Editorial outreach programme
05
Verified earned placements
06
Source-adoption tracking
07
AI corroboration snapshot
08
Outcome and citation report
Access and boundaries
Clarity before the clock starts.
We need from your team
Evidence, access and an owner.
- Access to internal experts and data
- Approval for original research
- Named PR/comms owner
- Category and competitor context
- Legal review for regulated claims
Not included
No hidden implementation promise.
- Paid placements or advertorials
- Link-menu buys
- Ongoing PR retainer
- Guaranteed placements or citations
Relevant impact preview
The operating change behind the metric.
B2B MARKETPLACE
United States
Original industry evidence replaced authority rented by the link.
A category benchmark and expert commentary programme replaced sponsored placements with earned coverage in Tier 1 industry press — corroborated by answer engines.
12 earned placements
5 engines retrieved the reference
+164% category citations
Named authority in AI answers
8-month founder-supplied working record.
Commercial clarity
One decision. One transparent price.
Digital PR + Authority
From ₹2,50,000 · 8 weeks per campaign
One category · fixed scope. GST additional. The published price assumes the scope and dependencies described on this page.
Start with a structured intake—not a checkout cart. Send the company and contact details. We review fit, confirm access and boundaries, and return a precise start plan.
Questions before you buy
The useful caveats, up front.
No. Sponsored placements are excluded by design. The programme depends on original evidence and editorial merit.
Digital PR + Authority
Digital PR + Authority — resolve the decision. Keep the system.
Share the company, contact details and selected service. The enquiry form is pre-filled; no payment is requested.