Use it when
The brand has useful evidence, data or expertise but is missing from the independent sources that search engines and AI answers rely on.
One Time Services · Earned authority
Give credible publishers a reason to cite you.
Original data, reference pieces, expert commentary and editorial outreach that make you a cited source on one commercially important category.
Price
From $2,500
Timeline
8 weeks per campaign
Scope
One category · fixed scope
Digital authorityIllustrative
Engagement plan8 weeks per campaign
- 01Weeks 01-02Source + evidence strategyCampaign strategy pack
- 02Weeks 03-05Build the reference piecePrimary reference piece
- 03Weeks 06-07Editorial outreachPlacement pipeline + coverage
- 04Week 08Confirm resultsOutcome and citation report
Handoff · 8 working files
Category source strategyPrimary reference pieceExpert commentary+5 more
As cited on
Search Engine Land
CourseraLogos show where our team has worked or been cited.
When to buy it
Know when this is the narrowest useful engagement.
One-time work is valuable when it resolves a named decision and leaves an implementation-ready handoff.
Do not use it when
The main problem is technical or content, or the team expects links bought from a menu and judged only by domain rating.
Decision it resolves
Which original research, which publishers and which editorial angles will do most to make you a cited source in the category?
Authority campaign checks
Six parts of a source-worthy campaign planned before outreach.
Every campaign starts with an information gap, an original reference piece, credible target sources, a publishable angle and clear measures of pickup and citation.
01 · CAMPAIGN CHECK
Information gap
What people in your category cannot easily verify or compare: the gap a credible source can fill with original evidence.
02 · CAMPAIGN CHECK
Reference piece
A benchmark, survey, dataset, method, standard or reference piece, built to be cited as a primary source.
03 · CAMPAIGN CHECK
Target sources
The editors, publications, analysts and commentators that search engines and AI answers treat as authorities in your category.
04 · CAMPAIGN CHECK
Editorial angle
The argument a serious editor will publish, supported by evidence, expert framing and useful commentary.
05 · CAMPAIGN CHECK
Where coverage lands
Whether each publication is credible and on topic, whether AI engines retrieve it, and how long the coverage will last.
06 · CAMPAIGN CHECK
Results
Named mentions, other sites adopting your data, pickup by second-tier publications, and later citations in AI answers.
What the work looks like
See the source strategy before outreach begins.
Digital PR campaign ledgerSOURCE GRAPH · CAMPAIGN 01
Primary view
Reference assetCategory benchmark · v1
Target editors34 · researched
Placements12 earned · verified
AI corroboration5 engines · reference retrieved
Priority decisions
01Category source assetFLAGSHIP
02Industry press pickupTIER 1
03Operator commentaryADOPT
Placements target
10-15
Editorial owners
1 named
Reference lifetime
12 months+
How the engagement runs
Four stages, each with a written output.
- 01Weeks 01-02
Source + evidence strategy
Confirm the category, the information gap, the reference piece, the editorial angle and the target publications.
What you receiveCampaign strategy pack - 02Weeks 03-05
Build the reference piece
Produce the benchmark, survey, dataset or reference piece, with primary research, expert input and a structure that is easy to cite.
What you receivePrimary reference piece - 03Weeks 06-07
Editorial outreach
Pitch senior editors and analysts with the reference piece, the argument and commentary from your own practitioners.
What you receivePlacement pipeline + coverage - 04Week 08
Confirm results
Verify placements, adoption of your data by other sources, retrieval by AI engines and how long coverage lasts, then record where you are now cited.
What you receiveOutcome and citation report
What you receive
Not a deck to admire. A handoff to use.
01
Category source strategy
02
Primary reference piece
03
Expert commentary
04
Editorial outreach programme
05
Verified earned placements
06
Tracking of who picks up your data
07
Snapshot of AI engine citations
08
Outcome and citation report
Access and boundaries
Clarity before the clock starts.
We need from your team
Evidence, access and an owner.
- Access to internal experts and data
- Approval for original research
- Named PR/comms owner
- Category and competitor context
- Legal review for regulated claims
Not included
The limits, in writing.
- Paid placements or advertorials
- Link-menu buys
- Ongoing PR retainer
- Guaranteed placements or citations
What the fixed price covers
A published price for one decision.
Digital PR + Authority
From $2,500 · 8 weeks per campaign
One category · fixed scope. GST additional. The published price assumes the scope and dependencies described on this page.
There is no checkout. Send your company and contact details, and we check fit, confirm access and limits, and reply with a detailed start plan.
Questions before you buy
The useful caveats, up front.
No. Sponsored placements are excluded by design. The programme depends on original evidence and editorial merit.
Digital PR + Authority
Digital PR + Authority, earn the citations and keep the research.
Share the company, contact details and selected service. The enquiry form is pre-filled; no payment is requested.