Library · operating guides
Useful enough to change the next decision.
The Library turns technical, editorial, authority and AI-search experience into practical operating resources.
Publication architecture
Guides with production truth built in.
Every guide names the operating decision it changes and the evidence it stands on.
The GEO Playbook (2026)
The full 2026 playbook for getting cited by AI Overviews, ChatGPT, Perplexity and Gemini — engine by engine, artifact by artifact.
Measuring Share of Model
How to build a prompt panel and measure citation share weekly across the five engines that matter — with the exact scoring formula we use.
Core Web Vitals: INP for the modern stack
INP replaced FID in 2024. Here's how to diagnose and fix it on React, Vue, and SSR stacks — with the exact devtools workflow that ships wins in a sprint.
Topical Authority is a Coverage Problem
Why cluster coverage beats word count, and how to plan a topical map that ranks and gets cited — a practical guide with a worked example.
Digital PR Without Buying Links
The linkable-asset and journalist-outreach playbook that keeps you white-hat, gets you into TechCrunch instead of guest-post farms, and compounds for years.
Programmatic SEO Without Index Bloat
Templates, canonicalization and the quality gates that keep programmatic pages from tanking a site — the engineering discipline behind pSEO that works.
No long pitch deck required
Need a guide for a decision your team is making now?
Start with the business question; the right practice and operator can help.