Results that compound.

Challenge: Thin, brand-only content footprint. No mid-funnel coverage.

Solution: Rebuilt around buyer-intent clusters with aggressive technical cleanup and category-level topical maps.

OPERATING NOTE — Compounding shows in month 4; MQL lift trails traffic by ~60 days.

Challenge: Slow PDPs killing CWV and rankings.

Solution: Re-architected the storefront, edge-cached templates, fixed schema, then shipped content on top.

OPERATING NOTE — Rankings only move once LCP < 2.0s across the top 100 PDPs.

Challenge: No category authority, weak internal linking, index bloat risk.

Solution: Programmatic pages across 40 categories, anchored by a topical authority map with strict canonicalization.

OPERATING NOTE — Ship canonical rules with the templates; index bloat is the failure mode.

Challenge: Competitors owned the local pack in 3 cities.

Solution: GBP rebuild, structured citations, hyper-local content, review velocity program.

OPERATING NOTE — Review velocity beats absolute count for local pack cadence.

Challenge: Legal review loops blocking output.

Solution: Templated content system with embedded compliance gates and pre-approved patterns.

OPERATING NOTE — Compliance is a template problem, not a per-piece problem.

Challenge: Course pages cannibalising each other.

Solution: Topical map, canonical strategy, and content consolidation across the catalog.

OPERATING NOTE — Kill duplicates before you write more; index cleanup pays first.